Created in 2026 at Lost & Found, Nimbi is a packaging and label system for a portfolio of premium Georgian wines, including Rkatsiteli and Saperavi. Working from the brand’s existing crest and the guiding idea “Tradition Refined with Intention,” the project translates themes from classical rhetoric and sensory philosophy into a collection of distinct wine labels.
The Concept
Seven concepts structure the collection: Memoria, Fabula, Obliqa, Verita, Sens, Ambitio, and Unison. Each offers a different way to experience the wine. Memoria treats aroma and taste as triggers for memories of place and vintage. Fabula follows the journey from soil to bottle in chronological order. Obliqa explores flavors that reveal themselves in layers, while Unison expresses the harmony of acidity, tannin, and fruit.
Art Direction
The existing heraldic crest ties together labels printed on dark and cream textured stocks. The designs range from spare typographic compositions with gold foil and blind embossing to hand-drawn illustrations of rock formations and figures crossing light-filled chasms. Serif typography gives the varietals and vintages prominence, while the technical details follow a consistent layout.
Final Reflection
The finished system gives each wine a distinct visual story while keeping the collection recognizable as Nimbi. The crest and consistent information hierarchy hold the range together, leaving room for each label to use typography, illustration, and tactile finishes in its own way.
Agency — Lost&Found · Art Direction — Mariam Uhkhvani, Davit Kupatadze
